Written by Tonisha Tagoe
Uncovering consumer behaviour and market trends to gain insights into the market.
Written by Tonisha Tagoe
Written by Tonisha Tagoe
What type of customer do you serve? Learn how to identify your target customer.
Written by Tonisha Tagoe
Understand the four basic needs of customers to succeed.
Written by Tonisha Tagoe
“A business model describes how a company creates, delivers, and captures value.”
Written by Tonisha Tagoe
The conversation about scaling women-led businesses in Africa often circles around known infrastructural deficits: energy, connectivity, transportation, and access to finance. While these are critical issues, the real challenge lies in reshaping how we think about infrastructure itself—not just as a foundational enabler but as a dynamic, strategic asset for inclusive growth. The Invisible Opportunity […]
Written by Tonisha Tagoe
Creating value propositions that drive customer engagement.
Written by Tonisha Tagoe
A great sales pitch is one that speaks to the customer’s needs.
Written by Tonisha Tagoe
“Learn how to craft the perfect sales pitch and capture the attention of your audience.”
Written by Tonisha Tagoe
“Explore sources of innovative business ideas to create success.”
Written by Tonisha Tagoe
What an incredible morning. The Ladies Entrepreneurship Club Breakfast Meeting at the Africa Prosperity Dialogues 2025 was a true testament to the power of technology, strategy, and collaboration in shaping the future of business. From the energy in the room to the high-level insights shared, this event proved that female entrepreneurs are ready to embrace […]
